Content
'Content' is the substance of your advertising. Used interchangeably with 'creative', although often implying materials that are less obviously advertising, content is the creative expression of your message, and authentic content works best in social media.
Content is what drives your Organic Social and Paid Social plans. Video, photographic and audio-only content can also be used outside of digital environments in more traditional (above-the-line / ATL) channels such as TV, Radio, Press and Outdoor.
Poor content will never drive strong business results. In Organic Social it will eventually reduce your reach (with the algorithms favouring brands that drive high engagement) and in Paid Social you will pay higher rates. In above-the-line channels you risk spending thousands of pounds with low effectiveness.
We have decades of experience producing content to all budgets and recently increased a client's leads by 50% by running new content created by our team!
Emotional
Rational
Attention-Grabbing
Action-Driving
Our Approach
For each brand we work with, our approach to content is to seek out the truly differentiating and compelling qualities to that brand, then dramatise these to the maximum possible extent. At the same time, we always propose creating multiple variations of content, and using in-market data to optimise to the best-performing.
1
Audit + Discovery
Immersing ourselves in your brand, your products / services and your people, to identify all the opportunities we have to create a distinctive story.
2
Creation
Writing and agreeing plans to develop compelling content, most often video and photography. We can work with any budget and adjust production values accordingly.
3
Editing + Refinement
Handling all post-production and optimisation for social channels. Test & Learn is at the heart of our approach to Paid Social, in terms of multiple creative variations and messaging angles.
"We've had the pleasure of working with Steve for our marketing needs, and he has been nothing short of exceptional. From day one, Steve has been helpful, kind, and professional. He consistently goes above and beyond the original scope of work, always delivering with a smile and impressive efficiency. Steve has been instrumental in helping us achieve and exceed our target numbers. His expertise in marketing strategy, campaign management, and content creation has significantly elevated our marketing efforts. His dedication and skill have made a tangible difference in our results. We highly recommend Brand Shed to anyone in need of a top-notch marketing professional. Steve's ability to deliver outstanding results with a positive attitude makes him an invaluable asset to any team."
⭐⭐⭐⭐⭐ Dvir Cohen, CEO