eBay | Hump Month Sale

eBay is well-known as a second-hand marketplace. As a destination for new products, slightly less so.

 

With the Australian end-of-financial-year (June) approaching, the brief was to develop an attention-grabbing, shareable campaign idea that would increase awareness of eBay's premium sellers, and deliver significant short-term sales targets over a period of five days.

​

We decided that if Wednesday was Hump Day, then a campaign running at the end of June could justifiably be called Hump Month. With a dash of inspiration from Barry White, we launched 'Hump Month Sale', and delivered the sales target after just four days. 

​

The content drove the most positive social feedback seen on the brand's socials since launch, and was Highly Commended in the Australian ADMA Awards.

​

My role was to centrally manage the whole campaign - developing the brief for the creative team, selling in the idea, and overseeing the production.