Organic Social
In contrast to Paid Social (reaching new target audiences of your choosing), 'organic' social media is the starting point for most brands - building a following and engaging with them, without paying for extended reach on your posts.
Many brands reach 100-200 followers through friends and family then struggle to scale into the thousands.
The answer is to build great content and then apply techniques to ensure it's discovered by those who may be interested in your product or service. You can also actively follow other influencers or brands that you think would be interested in following you back.
We've grown brands from having no social presence at all into having thousands of followers with hundreds of engagements on their posts.
It takes time, and requires dedication from the business to produce compelling content, but once a following is built, you have a loyal community you can reach at virtually no cost.
Community Building
High Advocacy
Cost Effective
Measurable Results
Our Approach
Organic Social is the truest representation of your brand, a window into your business. We believe in showing the 'real you' - the team, a day in the life, behind the scenes, with all the charm and idiosyncrasies that come with that to make your brand distinctive.
1
Content Planning
Creating an adaptable framework by which to seek out and gather content to represent your brand. Creating a cohesive thread and look & feel whilst leaving room for spontaneity.
2
Content Capture
Empowering your whole business to think content-first and create their own. We strongly encourage instinctive moments of content capture and use tools like Google Drive to ensure easy sharing.
3
Reactivity
Continually analysing performance and reacting to it - taking new ideas to stakeholders and positioning ourselves to take advantage of opportunities at short notice.