Paid Search
Paid Search is also known as Pay Per Click (PPC), and it's a powerful digital tool that can help your business reach potential customers when they're searching for products and services you can provide.
In comparison to Paid Social, although the ads are text-only and therefore a less 'rich' experience, Paid Search is likely to drive higher-intent traffic to your website.
We have the expertise and skills to help you grow your business with Paid Search profitably.
Ready to let us effectively manage your budget and optimise your campaigns for maximum performance and growth?
Targeted Advertising
Faster Visibility
Cost Effective
Measurable Results
Our Approach
Successful Pay Per Click (PPC) advertising isn't just about getting traffic to your website, it's about knowing how to implement a strategic approach so you can be there when your audience is ready to purchase your product or service.
1
Research
Researching competitors and industry to identify consumer problems that you can solve. Carrying out keyword research across various platforms allows us to identify various search intents and capture potential customers at different stages of their journey.
2
Ad creation + Optimisation
Writing clear engaging ads that include our targeting keywords with strong CTAs, as well as using extensions and A/B testing to see what ad copy resonates with your audience the best.
3
Monitoring + Adjustments
Optimising bid strategies and budgets based on performance data to get the most out of your ad spend, and using platform data to focus on the most profitable audience segments.