Paid Social
In contrast to Organic Social (posting content to your existing following), Paid Social enables you to reach new target audiences of your choosing, and is a vital part of any significant digital advertising campaign.
Paid Social is more 'interruptive' than Organic Social or Paid Search in that the viewer hasn't necessarily indicated interest in your brand yet, so it's vital to use content that grabs (then holds) attention, particularly in the first 3 seconds for video.
Paid Social also allows you to 'retarget' audiences that have engaged with previous content you've shown them and/or visited your website.
We have years of experience driving performance through Instagram, Facebook, TikTok and YouTube, both for online purchases and lead generation.
Highly Targeted
Rich Content
Multi-Platform
Measurable Results
Our Approach
Successful Paid Social advertising is built from two complementary elements - compelling photo / video content and accurate, relevant audience targeting. Both are required for a high-performing campaign, and we are able to build, and scale, both elements for you.
1
Audience +
Content Planning
Identifying and defining your target audience in the major advertising platforms (Meta, Google, TikTok), then creating a brief / blueprint for compelling video and photographic content that will dramatise your message and drive action.
2
Ad creation + Optimisation
Development of high-performing content, with a focus on multiple versions to test various hypotheses on what might perform best for your objective. As standard we will propose multiple tests of photography, videography and post copy.
3
Monitoring, Adjustments + Retargeting
Optimising bid strategies and budgets based on performance data to get the most out of your ad spend, and using platform data to focus on the most profitable audience segments. This includes retargeting 'warm' audience with stronger messaging.
"We've had the pleasure of working with Steve for our marketing needs, and he has been nothing short of exceptional. From day one, Steve has been helpful, kind, and professional. He consistently goes above and beyond the original scope of work, always delivering with a smile and impressive efficiency. Steve has been instrumental in helping us achieve and exceed our target numbers. His expertise in marketing strategy, campaign management, and content creation has significantly elevated our marketing efforts. His dedication and skill have made a tangible difference in our results. We highly recommend Brand Shed to anyone in need of a top-notch marketing professional. Steve's ability to deliver outstanding results with a positive attitude makes him an invaluable asset to any team."
⭐⭐⭐⭐⭐ Dvir Cohen, CEO